© Parker Michael Knight

The new design theme for the Los Angeles Auto show is out! The auto show is back with a bang again and the show is just a few weeks from getting started.
Every year the show features a design theme for the design challenge. For the past eight years, themes for the Design Challenge are chosen and then automotive design labs from around the world are invited to participate. The theme for this year's Design Challenge is "Hollywood's Hottest New Movie Car". Participants consist of studios from all over the world and will include studios from Germany, U.S.A etc.
The entries will be judged on the basis of various factors which will include how the vehicle reflects its brand and attributes relative to the movie plot; how the vehicle relates to the targeted audience or brand and other aspects. The winner of the Design Challenge will be known only after the auto show kicks off.