Learning about fashion can be interesting for a local designer. You can learn a lot about what women want and what they are willing to buy for the price if you do a lot of research in the fashion industry. This is particularly true for looks from communities in the US.

For example, a new women's clothing boutique in Easton, Pennsylvania called "Her Swagg" specializes in outfitting local party girls with club wear that is fresh and unique. The urban fashion store carries junior's and women's sizes, as well as a large selection of jewelry, accessories, handbags, shoes and more.

The owner says that their club wear is their best selling product and thus forms the base of the business. The shop was originally planned to open in downtown Easton, but the spaces and prices were not economical. They do hope to eventually expand downtown after the business has grown further, and at some point add a menswear line as well.

Most of the store's clothing is purchased in New York City's garment district and online as well. The store is well appointed, featuring a fun dressing room with zebra stripes and a colorful boa decorating a large antique mirror.