Luxury fashion has a new target audience this season. It is not catering to movie stars, high-powered businesswomen and socialites alone. In New York, luxury fashion is targeting the Gen Y.
Ed Jay, Senior Vice President of American Express Business Insights asserts that new customers are getting into luxury fashion in a way they were not before the recession, while Long-time clients who bought full-ticket designer clothes aren't buying as much as they used to. This could be blamed on the economy. Facts suggest that the percent of Gen Y fashionistas opting for high-end luxury fashion is on the rise because they are greatly being encouraged by the ease of online purchases.
New York Fashion Week saw lots of furs and textural mink making a mark on the runways, this year. But, whether Gen Y will buy real fur-accented clothes remains to be seen considering the mainstreaming of veganism and animal rights. While, designers hope their new collections will inspire spending by new and old customers, New York City Mayor Michael Bloomberg says that Fashion Week has become an extremely profitable enterprise for New York with the two yearly shows likely to generate an economic impact of USD 865 million for the city this year.
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Jessica Simpson, singer and actress has recently been in the media due to her weight issues. However, this has not stopped her commitment in designing her own one of a kind wedding dress. Jessica, who is mostly known for her singing, has been very involved in the fashion industry, where she has created her own line of shoes, jewelry and clothing for women with huge success internationally.
Jessica Simpson says she isn't in a big rush to walk down the aisle with her fiance Eric Johnson, but when she does she plans to be a part of designing her own wedding gown. This is not that surprising given her success in fashion design. Jessica has created a fashion empire that stretches from better junior sportswear and dresses to handbags, fashion jewelry, intimate apparel and fragrances.
Her hectic schedule does not allow much time for wedding planning at the moment, with the offer of another new job on the table for her to consider. Simpson's name has come up as a possible judge on Simon Cowell's new show X Factor. The multi-talented celebrity says she thinks she would be a great fit for the show and she is definitely considering the offer.
© Dance Photographer – Brendan Lally
Learning about fashion can be interesting for a local designer. You can learn a lot about what women want and what they are willing to buy for the price if you do a lot of research in the fashion industry. This is particularly true for looks from communities in the US.
For example, a new women's clothing boutique in Easton, Pennsylvania called "Her Swagg" specializes in outfitting local party girls with club wear that is fresh and unique. The urban fashion store carries junior's and women's sizes, as well as a large selection of jewelry, accessories, handbags, shoes and more.
The owner says that their club wear is their best selling product and thus forms the base of the business. The shop was originally planned to open in downtown Easton, but the spaces and prices were not economical. They do hope to eventually expand downtown after the business has grown further, and at some point add a menswear line as well.
Most of the store's clothing is purchased in New York City's garment district and online as well. The store is well appointed, featuring a fun dressing room with zebra stripes and a colorful boa decorating a large antique mirror.